Smart Business Content Marketing

PharMed Corporation: We needed a magazine written, designed and delivered in less than 8 weeks.

The Smart Business team quickly put together a concept and delivered a product that we could showcase at a high-profile industry event. Their attention to detail and ability to deliver on schedule impressed me.

- Eli Coury, CEO of PharMed Corporation
SS&G: The response to our new magazine has been incredible. We have received positive feedback from clients and prospects alike. What’s more, our staff is excited to be involved in future issues, which not only makes our marketing team’s jobs easier, it helps strengthen our corporate culture.

- Gary Shamis, President of SS&G
Healthnetwork Foundation: Healthnetwork Foundation connects leaders in business and medicine to improve medicine for all society. We’ve helped presidents and CEO's with their most critical health care needs. Smart Business Content Marketing did an outstanding job in helping us communicate their stories, and ours, through an innovative custom magazine.

- Adam Kaufman, Co-President of Healthnetwork Foundation
Vocon: What I love about the Smart Business Content Marketing team is they take a genuine interest in what you are trying to achieve in business. Then, when they get to work, they take a fresh approach to content, design and distribution that helps us stand out from the crowd.

- Debbie Donley, Co-Principal of Vocon
Shearers: When we needed a way to communicate with our customers, suppliers, and external stakeholders, Smart Business provided the solution: A full-color magazine and online microsite that provided news, company information, and product updates about our rapidly expanding snack food company.

- Bob Shearer, Chairman & CEO of Shearers

Too late for Pinterest game?
May 17th, 2012 by Michael Marzec

Everybody applying for a job in social media — or any kind of media — knows that they need to be prepared to speak on “the big three” (LinkedIn, Twitter,
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How to talk to customers, not at them
May 14th, 2012 by Michael Marzec

Remember when you brought in your pet iguana or favorite baseball bat to show-and-tell? You’d tell your class why you thought it was great and why they should care. As
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3 little-known Google tools for audience connecting
May 7th, 2012 by Michael Marzec

Google is one of the most beneficial platforms for content marketers and it just keeps adding to its powerful lineup. Google+ is a prime example. It grew quickly to be
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Digital content gets Google store
May 7th, 2012 by Michael Marzec

Google Play allows users to access and acquire content so they have it with them all the time no matter which device is at their fingertips. With more than 450,000
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Emerging Content Marketing Tools
July 7th, 2011 by Michael Marzec

As content marketing emerges as an effective strategy for attracting, keeping and growing relationships with customers in today’s market, so too are the tools used to make the process easier.
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Measuring Content Marketing ROI
July 5th, 2011 by Michael Marzec

What is the ROI on content marketing? It is a question that all businesses ask, and for good reason. Content marketing can be costly and, like other forms of marketing,
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Managing Content Marketing Initiatives
June 30th, 2011 by Michael Marzec

The realization that all businesses and industries are now in the “publishing business” is intimidating to many business owners and managers. In fact, the idea they are now responsible for
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Developing Content Marketing Strategy
June 28th, 2011 by Michael Marzec

Content marketing works to build trust and credibility through the production and sharing of original content. A diverse mix of media can be orchestrated into an effective strategy. We’ve explored
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Tactic: Social Media
June 23rd, 2011 by Michael Marzec

“Social media” has experienced remarkable media coverage in recent years due to its explosive growth and sheer number of users. (For example, facebook had more than 600 million users at
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Tactic: Video
June 21st, 2011 by Michael Marzec

“Five Years in, YouTube is Streaming Two Billion Views Per Day” shouts the headline at the website Tech Crunch in 2010. Just think what it must be today. If the
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Tactic: White Papers
June 16th, 2011 by Michael Marzec

White papers — authoritative reports or guides on a particular topic — are an evergreen component to content marketing strategy. White papers offer several advantages over more common content marketing
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Tactic: Email Newsletters
June 14th, 2011 by Michael Marzec

Email as a content marketing tactic is alive and well. If you set up your email program correctly, a newsletter can be a great tool to convey a brand story
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Smart Business Content Marketing

Smart Business Content Marketing

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